The world cup is allready half way and there are a lot of things to talk about from a sports point of view but also from a marketing point of view. England will face Germany in another classic but one thing we should take into consideration are the ambush marketing techniques that are taking place [...]
Effects of the 2010 World Cup in Britain
In less than two days the world cup is starting. The expectations are high and everyone is expecting to see there team fight for the World Cup or at least getting as high as possible. Nevertheless no isn’t really telling the effect that the tournament will have in various economies around the world and how it will boost small businesses in various countries, especially those that there team is participating.





