The world cup is allready half way and there are a lot of things to talk about from a sports point of view but also from a marketing point of view. England will face Germany in another classic but one thing we should take into consideration are the ambush marketing techniques that are taking place [...]
Champions League brings more revenues to the Sponsors
I just read some articles regarding the report of Simon Chadwick for the increasing revenues of Champions League. According to the report all the remaining teams in the knock out stage of the competition have earned an average of £45m. That’s a large amount if you consider the economic situation of the world today. In [...]
