Ambush Marketing is a term I first learned to be honest in twitter following Professor Chadwick from the University of Coventry. Maybe I have read about it in the University but to be honest cant really remember… Either way it’s a marketing strategy that was used widely in the South Africa World Cup and it will be used at the London Olympic Games.
Sporting Events: Curse or Blessing?
Almost a month after the end of the African Cup of Nations there is still a feeling of disbelief about the success of the tournament. The terrorist attack at the team of Togo left a bitter taste to everyone and I believe that a lot of fans/journalists around the world were happy that it was over.
