Ambush Marketing is a term I first learned to be honest in twitter following Professor Chadwick from the University of Coventry. Maybe I have read about it in the University but to be honest cant really remember… Either way it’s a marketing strategy that was used widely in the South Africa World Cup and it will be used at the London Olympic Games.
Ambush Marketing in WC2010
The world cup is allready half way and there are a lot of things to talk about from a sports point of view but also from a marketing point of view. England will face Germany in another classic but one thing we should take into consideration are the ambush marketing techniques that are taking place [...]
