Featured Articles

World Cup 2010 ads -Fighting for a piece of the market

Jun 1st, 2010 | By Antonis | Category: Featured Articles

Write the Future ad, NikeSome time ago I have talked about the World Cup and how important event it will be for this year. All the marketers have given their best in order to impress and attract customers as it will be one of the main events of the year and there chance to reach to millions of audiences without much effort. Just put the right sign…



The Gaming industry in Europe

Apr 13th, 2010 | By Antonis | Category: Betting and Gaming, Featured Articles

Eiffel TowerSome people believe in fate, believe that all things are meant for a reason. They believe things that are happening for them were already decided. Fate they call it. I don’t believe in fate, as I don’t like the thought that someone has pre-written my life. Nevertheless, I can tell you one thing for sure that will happen in the next few years, gambling will legalize in more and more countries.



Give Sky Sports to the people

Apr 6th, 2010 | By Antonis | Category: Featured Articles, Marketing

Trying to see the Champions League Game of Barcelona against Arsenal while you are sneezing all the time is never easy. You sneeze once and Messi scores 4 goals…I think that’s what the whole defence of the Gunners were doing all the time. Most probably they will realise how he scored all 4 goals in [...]



The new Ipad and the war with Google.

Feb 1st, 2010 | By Antonis | Category: Featured Articles

Moving houses is not my best thing but necessary in the past 6 years I’ve been living in London. Organising and changing a lot of things is like a little project that you have to manage successfully among others…but all went good and Angels in London will keep me for the next months (years?)..

The whole movement kept me away from blogging but kept getting informed about all the interesting news of our world. The only way that you could miss the presentation of the new Ipad is if you were from another planet…



Predictions 2010

Dec 30th, 2009 | By Antonis | Category: Featured Articles

Its really hard to write Christmas articles and generally reviews about the previous year. In a year that I managed to full fill a lot of personal dreams but also losing a close friend…. Its fair to say that 2009 was a real rollercoaster.



World Cup 2010 Ads

Dec 8th, 2009 | By Antonis | Category: Featured Articles, Marketing

The World Cup party has started in Friday with the draw of the groups in the final stage.  For my country (Greece) was more or less a repetition of the USA world cup as they drew in the same group with Argentina, Nigiria and South Korea.  On the other hand England had USA, Algeria and [...]



Expandable Banners

Nov 22nd, 2009 | By Antonis | Category: Betting and Gaming, Featured Articles

Just returned from beautiful Berlin where met with different marketing guys from all across Europe exchanging knowledge about our marketing activities. Different opinions were heard and it’s good to know what different people thing regarding online marketing. I think what was more interesting from our side was to see how most of the teams were [...]



Grammatically correct doesn’t mean SEO

Nov 4th, 2009 | By Antonis | Category: Featured Articles, SEO

The biggest problem when you are running SEO campaigns –especially international- is to assume that what is grammatically correct is at the same time SEO correct. What I mean by that … When we started the Betting Blog project in Betfair to increase our search engine position I was asked about the url translation of [...]