The world cup is allready half way and there are a lot of things to talk about from a sports point of view but also from a marketing point of view. England will face Germany in another classic but one thing we should take into consideration are the ambush marketing techniques that are taking place [...]

We already 3 days after the start of the world cup and there is a lot of discussion about the marketing that many of the companies used in order to reach their audience and who managed to create a better hype. One thing is for sure, the Nike Ad “Write the future” stole the hype [...]

In less than two days the world cup is starting. The expectations are high and everyone is expecting to see there team fight for the World Cup or at least getting as high as possible. Nevertheless no isn’t really telling the effect that the tournament will have in various economies around the world and how it will boost small businesses in various countries, especially those that there team is participating.

Write the Future ad, NikeSome time ago I have talked about the World Cup and how important event it will be for this year. All the marketers have given their best in order to impress and attract customers as it will be one of the main events of the year and there chance to reach to millions of audiences without much effort. Just put the right sign…