Checking out the visits that the official blog of Betfair for the Greek Department had from Search engines we can see this following graph.

We started to press for proper link Building in the Greek Blog after mid-July.  Until then we did rank really good in Search but we had some really few peaks depending on the events that were going on every month. More characteristic was May 16 when the last Eurovision contest held in Moscow. The competition is really famous in Greece (for some weird reason) and a lot of people watch it. We knew about that posting a lot of articles regarding that with separate category on the blog. It wasn’t too difficult to rank high.

However, the really interesting starts after September when the link building starts to kick in. Its obvious in the graph that it has affected the visitors and you can see the graph rising and still heading up…

The region is really “new” on internet and search engines and people search for everything on Google. The really funny part was when I tried to check more specifically the date 28 January where we had our highest peak.

These are the Google analytics with the keywords that people used to find us that day.

Keywords Google Analytics

You notice anything? The word “spread” is everywhere. Well…if you are reading a little bit this time of the year the news, you should have read about the economic crisis in the world and especially how that has affected my home country Greece.

Everywhere in the news right now are talking about “Spreads” , “bonds” and other stuff that has affected the Greek economy. “The global economic downturn, and extensive government spending to fight it, have led to major fiscal problems in Europe, especially for less-dynamic economies like Greece Portugal, Ireland and Spain”

So…what more natural than everyone going to the net and try to learn what those terms mean? That’s was exactly what they tried to do….and they did it. Making queries about “what is spread” brought the Greek blog really high. The reason was that we have a lot of articles and specific categories explaining those terms for “Spread betting” for our tradefair company in Betfair. Also the fact that Greece is a new country on the internet world and there is insufficient amount of Greek sites that could have explanation about the query helped us rank in the first page.

Google.gr results for "what is spread?" query

So its easy to guess that articles with good content and using the correct words could attract visitors any possible day. As a webmaster of the Greek blog I am interested in both attracting visitors and converting them to funded accounts. Stoixima.betfair.gr has almost close to 60% conversion rate. However, that day…the important thing was that out of nothing…the blog manage to attract attention for –almost- free and that’s the power of SEO….

The people most probably didn’t found exactly what they were looking for. However, that is not our mistake. It may had as a result to mess up the conversion rate but we did won some visitors and the registrations at that day were quite good. mainly because we were all ready explaining in search results what they were about to read in the article.